{"id":527,"date":"2009-05-15T11:54:47","date_gmt":"2009-05-15T17:54:47","guid":{"rendered":"http:\/\/bendreth.com\/?p=527"},"modified":"2009-05-15T11:54:47","modified_gmt":"2009-05-15T17:54:47","slug":"because-freedom-and-liberty-are-so-passe","status":"publish","type":"post","link":"https:\/\/bendreth.com\/?p=527","title":{"rendered":"Because freedom and liberty are so pass\u00e9"},"content":{"rendered":"<p>Kim Hastreiter of the magazine PAPER asked 15 visual communicators (didn&#8217;t they used to be called graphic designers?) to come up with an <a href=\"http:\/\/www.papermag.com\/?section=article&#038;parid=3236\">advertisement rebranding the United States<\/a>. I&#8217;m not at all pleased with most of them. A rebranding campaign normally promotes a new image for an existing &#8220;product.&#8221; Most of these are more along the lines of &#8220;NEW! DIFFERENT! Not what we used to be!&#8221;<\/p>\n<p>These two images seem most egregious in their anti-US sentiment:<\/p>\n<p><a href='http:\/\/www.papermag.com\/?section=article&#038;parid=3252' title='Andy Spade &#038; Anthony Sperduti, Partners &#038; Spade'><img src='https:\/\/bendreth.com\/__oneclick_uploads\/2009\/05\/sorry_spade_sperduti.gif' alt='Sorry' \/><\/a><\/p>\n<p><a href='http:\/\/www.papermag.com\/?section=article&#038;parid=3250' title='Kevin Roberts, Saatchi &#038; Saatchi'><img src='https:\/\/bendreth.com\/__oneclick_uploads\/2009\/05\/no_more_us_roberts01.gif' alt='No more US' \/><\/a><\/p>\n<p>&#8220;Sorry&#8221; fits right in line with what Obama has been offering to the world. &#8220;No more US &#038; them&#8221; doesn&#8217;t really work for two reasons: first, Obama&#8217;s overtures haven&#8217;t been reciprocated. NATO, Russia, and others have heard him out and said, effectively, &#8220;Yeah, whatever.&#8221; It takes two to make a relationship, but only one to break it. Second, having the only color in the image be the flag background of &#8220;US&#8221; makes a blatant stopping point at &#8220;&#8221;No more US.&#8221;<\/p>\n<p>George Lois believes that The One is the cure for what ails America:<\/p>\n<p><a href='http:\/\/www.papermag.com\/?section=article&#038;parid=3258' title='George Lois'><img src='https:\/\/bendreth.com\/__oneclick_uploads\/2009\/05\/rebrand_lois.gif' alt='Nasty to Inspirational' \/><\/a><\/p>\n<p>Alex Bogusky&#8217;s entry can at least be considered ambiguously &#8211; the concept of Che being inspired by Obama is positive if you&#8217;re inspired by Che, and negative if you&#8217;re not:<\/p>\n<p><a href='http:\/\/www.papermag.com\/?section=article&#038;parid=3237' title='Alex Bogusky, Crispin Porter + Bogusky'><img src='https:\/\/bendreth.com\/__oneclick_uploads\/2009\/05\/obama_che_bogusky.jpg' alt='T-shirt: Obama \/ Che' \/><\/a><\/p>\n<p>The one I find most positive is this one, from Dan Weiden of Weiden + Kennedy:<\/p>\n<p><a href='http:\/\/www.papermag.com\/?section=article&#038;parid=3254' title='Dan Weiden, Weiden + Kennedy'><img src='https:\/\/bendreth.com\/__oneclick_uploads\/2009\/05\/spine_wieden02.jpg' alt='Spine' \/><\/a><\/p>\n<p>Found at <a href=\"http:\/\/adweek.blogs.com\/adfreak\/2009\/05\/bogusky-roberts-wk12-rebrand-america.html\">Adfreak<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Hastreiter of the magazine PAPER asked 15 visual communicators (didn&#8217;t they used to be called graphic designers?) to come up with an advertisement rebranding the United States. I&#8217;m not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,6],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-politics","category-voices"],"_links":{"self":[{"href":"https:\/\/bendreth.com\/index.php?rest_route=\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bendreth.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bendreth.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bendreth.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bendreth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=527"}],"version-history":[{"count":0,"href":"https:\/\/bendreth.com\/index.php?rest_route=\/wp\/v2\/posts\/527\/revisions"}],"wp:attachment":[{"href":"https:\/\/bendreth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bendreth.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bendreth.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}